Zag.ai keyword tools

Blog posts are a great way to work in lots of keywords, but they are not the only type of effective content. Successful online marketers use an array of content types including photos, graphic images, infographics, and videos.

Tips For Creating Content That Will Drive Traffic

As most people are aware these days, a business website is more than just a digital sign informing the world that the business exists. Modern customers expect to engage with the websites they visit and businesses need to provide engaging content that will attract their customers' interest and keep them coming back for more. The following are some tips for creating content that will drive traffic and increase sales.

Listen To What Customers Are Saying

Businesses that create compelling content know their customers very well. One of the best ways to get to know customers is to listen to what they are saying online. Monitoring social media for keywords related to a particular industry, including company names, products, and broader issues. It can also be helpful to observe what kind of content target customers are sharing and try to fill a gap in what already exists. A useful question to ask is, "What questions or problems do customers need help with right now?"

Get Engagement With New Content Right Away

When new content is getting a lot of views and comments soon after it's released, search engines are more likely to judge that content to be valuable to others. To get engagement, businesses can start by reaching out to their email list, which should include plenty of customers who have already opted in and welcome communication. Next, get the word out via social channels, such as Twitter, Reddit, Facebook and others. It's also important to make content easy to share with social media buttons.

Optimize Content For Search Engines

Search engine optimization is a process designed to improve the ranking of a web page in search results for specific search terms, or keywords. With the right content marketing platform, businesses can research keywords to find the ones that best target their customers. Zag.ai keyword tools, for example, can turn a single keyword into thousands of topic ideas. The SEO process also includes using those keywords in the url, title tag, image tags, and headings. See zag.ai to learn more tips for effective content marketing.

Create More Than One Type Of Content

Blog posts are a great way to work in lots of keywords, but they are not the only type of effective content. Successful online marketers use an array of content types including photos, graphic images, infographics, and videos. It is worthwhile to invest in top-quality content, no matter what the type. Language should be easy to read and grammatically correct, and images should be well composed and high in resolution. All content, no matter what type, should represent the brand's voice and image.